I decided to try these lush Lip color by LA Colors, because I've use this brand in the past and love wearing the lip glosses as well as some of the lipsticks. I find that LA Lip wear are very moist and hydrating but I must say for me the color is not as vibrant and doesn't add a pop of highlight enhancement to my skin that it needs. But! After applying a little lip gloss, I found that oomph I've been looking for. Overall its quite moisturizing.